Bianca Lee

Managing Director Love Bonito Indonesia

Bianca is the Managing Director of Love, Bonito Indonesia. She has been in the fashion industry since 2010. Starting her earlier days of career with many internships and jobs in the fashion retail industry in
Los Angeles, California; while she was pursuing her degree at The Fashion Institute of Design and Merchandising. She has various job roles as merchandiser, marketing communications and brand manager before she was presented with the opportunity at Love, Bonito. She instantly fell in love with the brand and its positive message of ‘Empowering Confidence Through Style’. Since 2015, her and her
team had made Love, Bonito happened in Indonesia. With her leading the company, LB has grown and will continue to grow exponentially. Bianca quoted, “Through LB, I wish to continually spread the positive message, because I believe we as women are meant for great things! I believe in us, as I believe in myself. “