Ayu Putri

Global Lead, E-commerce & Digital Technology TCL Communication Technology

Ayu’s venture in the commerce world started in 2008 when she launched her own online shop built on top of Multiply and WordPress platform. Her interest for all things digital expanded when she joined Female Daily Network, Indonesia’s No.1 Women media and community platform, where she worked alongside global brands and worldwide agencies. In 2013 she took a challenging opportunity to move to China to join OPPO, where she had her first hands-on experience with Magento. Challenged by the fact that she has no experience in e-commerce development, she mastered Magento 1 in no time, tasked to head the internal development projects which then lead to the overall success of OPPO’s global e-commerce. Ayu is currently leading one of the most critical project in the company, global website revamp and e-commerce enablement, for both Alcatel and BlackBerry, build on Magento 2.