Case Studies: Love Bonito

Bianca Lee | Managing Director Love Bonito Indonesia

Seminar August 7, 2018 | 13:30 - 14:00 o' clock | Meet Magento 2018 Indonesia » Main Hall

We will learn from Bianca and Marshella the journey on how they start Love Bonito and what it takes to bring it to the current success.

Love, Bonito started out as a passion project in 2006. Just a couple of 18 year old girls with a desire to share our love for fashion and earn a little extra pocket money. The support and love for Love, Bonito that we got from the customers was just overwhelming and we were pleasantly surprised at the response we were getting!

It spread by word of mouth through the personal network of our wonderful customers who resonated with the style and designs so much that they started to share with their friends about us. As the business grew, we were thrust into the world of online retail and became full fledged entrepreneurs. With little experience except our gut feel and the tenacity to make it work, there were definitely struggles and a never ending supply of self-doubt. At times because of sheer exhaustion, we questioned ourselves if this was worthwhile. Should we have gone on a more conventional route?